APPS. SPACES. EXPERIENCES.
Creating beautiful flows across multiple mediums
Welcome.
My name is Rana Chakrabarti
With careers in business, technology and design spanning 25+ years, I have a deep understanding of business, engineering and leading designers to create beautiful experiences. I am a founding member of the SAP Academy for Engineering, where I'm responsible for designing learning experiences.
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My work, whether in digital or physical mediums tends to have a "nice flow" and a timeless aesthetic. I've created consumer apps, world-class learning spaces, helped educators in the U.S. increase student engagement, helped startups get to product-market fit, launched multiple industry-leading leadership programs and more. I am known for doing my own research, thinking in systems, my storytelling craft and a zero-fluff style of teaching.
I am inspired by cinematic craft. It remains my master discipline for experience design. I write about psychological processes behind learning and occasionally, get lucky and show up on platforms like Forbes.
Highlights
Apps
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Music Of The Spheres World Tour App: Coldplay's first ever world app and SAP's first ever consumer class app. The app is proud to be a part of Coldplay's efforts to reduce carbon footprint by 50% compared to its previous tour. Rated 4.9 on 5 on the App Store and 4.8 on the Play Store. Lead designer responsible for internal and partner teams. Download it here.
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OneWorld Website: Coldplay's responsive website created to collect voices from the world over for the OneWorld track on their latest album, Moon Music. Eventually the site received 137,204 unique recordings from 207 different countries/territories showing music can unite the world. Lead designer responsible for internal and partner teams. Original post by Coldplay here.
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Spaces
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SAP Academy for Engineering: World-class learning space custom-built for engineers over a 2 year period. Chief Designer responsible for concept, programming, material selection and sign-off. Explore the space here. Read about the Academy and it's core values here.
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Programs
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Multi-Dimensional Managers Program: industry leading manager development program. Managers from the program showing change in NPS scores 2x that of control groups. The program has been featured thrice on Fast Co. Responsible for program research, development and operation. Program overview here.
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Class:Lab​ Workshop: design-thinking informed approach helping educators redesign their curriculum and teaching experience. Used by hundreds of educators across the U.S. and in continuous use by Riverfield Country Day School since 2017. Responsible for program research, development and operation. Program assets here.
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Startup By Design Methodology: design-led approach to product-market fit that has helped over 130 startups worldwide, with 1 exit directly attributed to this approach. As one startup said "all you're doing is teaching us how to add emotion to our product". That's about right. Creator and copyright owner. Website here.
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Shifting Higher-Ed Methodology: Based on two years of work on scaling design-thinking into higher-ed in the U.S. The Shifting Higher-Ed method is a field-tested systems approach to designing interventions into large complex systems like education & healthcare. Creator and copyleft owner. Slideshare here.
